Initial Research & Discovery:

Client Onboarding: The team begins by understanding the client's business, goals, target audience, and key performance indicators (KPIs). This helps to define clear objectives for the SEO strategy.

Competitor Analysis: SEO experts perform a competitive analysis to understand the landscape, including what strategies competitors are using and identifying opportunities for differentiation.

Technical SEO Audit:

Website Analysis: The SEO team runs a technical audit to identify any technical issues affecting the site’s performance. This may include checking for broken links, slow page load speeds, mobile responsiveness, or indexing issues.

Site Structure & Crawlability: The team examines the website’s structure to ensure it is easy for search engines to crawl and index. This includes analyzing the URL structure, internal linking, and sitemap submission.

Fixing Technical Issues: After identifying problems, the technical SEO specialists work with the web development team to resolve issues such as improving site speed, fixing broken links, and ensuring that the site is mobile-friendly.

On-Page Optimization:

Content Optimization: The team reviews existing content on the site and optimizes it for target keywords. This can involve adjusting title tags, meta descriptions, headers, and body copy to align with search intent.

User Experience (UX) and Conversion Rate Optimization (CRO): The team ensures that the website provides a positive user experience by optimizing the design, navigation, and layout. They also focus on optimizing calls-to-action (CTAs) to improve conversions.

Internal Linking: A strategic internal linking structure is implemented to connect relevant pages and help users and search engines navigate the site effectively.

Content Strategy & Development:

Content Creation: Based on the keyword research and SEO goals, content writers and strategists create high-quality, engaging, and SEO-optimized content (such as blog posts, landing pages, case studies, or whitepapers) that resonates with the target audience.

Content Calendar: A content calendar is developed, outlining when and where new content will be published to ensure consistent output and coverage of relevant topics.

Content Promotion: 

The team works on promoting content through various channels such as social media, email newsletters, and outreach campaigns to maximize visibility.

Off-Page SEO (Link Building & Outreach)

Backlink Strategy: Building high-quality backlinks is a crucial part of off-page SEO. The team identifies authoritative websites for potential backlinks, using strategies like guest blogging, influencer outreach, and digital PR.

Outreach Campaigns: The team contacts websites, blogs, and media outlets to request backlinks and improve the site’s domain authority. This may include guest posting, partnerships, or influencer collaborations.

Social Signals: While not a direct ranking factor, the team may work on creating social media buzz and driving traffic to the website through organic social channels.

Monitoring & Reporting:

Tracking Metrics: The SEO team constantly tracks important metrics, such as organic traffic, keyword rankings, bounce rates, conversion rates, and overall website performance.

Analytics Tools: Tools like Google Analytics, Google Search Console, and third-party SEO platforms are used to gather data on how well the SEO strategies are performing and to identify areas for improvement.

Reporting: The team regularly prepares reports that highlight key performance indicators (KPIs), showing how SEO efforts are driving results. These reports are shared with stakeholders or clients to demonstrate the effectiveness of the strategy.

 

Data Analysis & Feedback:

 Based on the performance data, the team analyzes what's working and what isn't, adjusting the SEO strategy accordingly. This could involve revisiting keyword strategies, optimizing underperforming content, or resolving any new technical issues.

Algorithm Updates: The team stays updated on search engine algorithm changes and adjusts strategies as needed to ensure the site continues to comply with the latest SEO guidelines.

A/B Testing: To continually optimize conversion rates and UX, the team may conduct A/B tests on landing pages, CTAs, or content formats to see what resonates most with users.

Ongoing Maintenance:

Regular Audits: The team performs periodic SEO audits to identify new issues, opportunities, and threats. This helps to keep the website optimized for long-term success.

Staying Ahead of Trends: SEO is constantly evolving, so the team continuously educates itself about new trends, tools, and techniques to stay ahead of competitors.

By following this structured workflow, the SEO team ensures that all aspects of search engine optimization are covered, from technical elements to content creation, link building, and continuous monitoring. This comprehensive approach drives results, helping websites achieve better rankings and greater online visibility. In addition to this we also perform a lot of client specific activities that we shall discuss upon engagement.